Protein Trends Powering Foodservice in 2025
As foodservice operators adapt to changing consumer habits in 2025, one thing is clear: protein continues to play a critical role on menus—but how it’s sourced, prepared, and positioned has shifted dramatically. At Foodbuy Canada, we collaborate with trusted suppliers like Maple Leaf Foods to bring forward the insights and innovations that help our members stay ahead of the curve.
Here’s how Maple Leaf Foods is helping foodservice operators meet emerging protein demands with confidence.
Sustainability Becomes a Menu Standard
Today’s diners expect more than just quality—they want assurance that their food choices align with their values. Sustainability, animal care, and environmental impact are no longer secondary concerns; they’re central to purchasing decisions.
Maple Leaf Foods is leading the industry with its deep commitment to sustainability, having become the first major food company in the world to be carbon neutral.
Operators are increasingly looking for partners who can support not just product needs, but brand values. Maple Leaf Foods’ sustainability work allows them to serve great food while standing behind something meaningful.
Highlight sustainable sourcing and ethical practices on your menu to engage values-driven guests.
Flexitarianism Fuels Demand for Plant-Based and Blended Proteins
The rise of the flexitarian diner is driving menu diversification. Consumers aren’t necessarily giving up meat—but they are looking for plant-forward or blended options that support health and environmental goals.
Maple Leaf Foods has responded with a full line of plant-based and hybrid protein offerings that align with these expectations, making it easier for operators to offer variety without compromising on taste or efficiency.
Global Flavours Bring Protein to Life
Consumers continue to crave bold, globally inspired flavours—and protein is a key canvas for these culinary trends. Operators are finding success with offerings that feature international spice blends, marinades, and cooking techniques.
There’s a lot of excitement around global protein profiles—whether it’s Latin-style pork, Mediterranean-seasoned chicken, or Asian-inspired formats. It’s a great way to keep menus fresh and on-trend without requiring a complete overhaul in the kitchen.
Introduce global flavour profiles as rotating features or LTOs to maintain menu excitement and customer interest.
Protein Expands Across Dayparts
Protein is no longer just a star at lunch and dinner. High-protein breakfasts, snacks, and portable items are growing fast as consumers look for satisfying options to fuel their day.
Versatile products like fully cooked bacon, sausage, and protein-packed bowls allow operators to meet this demand quickly and efficiently—while capturing incremental sales during off-peak hours.
Clean Labels Win Trust
Consumers are paying more attention to what’s in their food—and what’s not. There’s growing preference for clean-label proteins that use simple, recognizable ingredients and minimal processing.
Maple Leaf Foods continues to invest in clean-label solutions that allow operators to deliver transparency and confidence to their guests.
Why Supporting Canadian Suppliers Matters
Choosing Maple Leaf Foods also means supporting a proudly Canadian company. All of their products are produced in Canada, using Canadian-raised animals and ingredients whenever possible.
By sourcing from Maple Leaf Foods, operators are not only choosing quality and sustainability—they’re also investing in the Canadian economy and food system. Supporting local suppliers helps ensure jobs remain in Canada, strengthens regional supply chains, and reduces the environmental footprint associated with long-distance food transport.
Highlighting Canadian sourcing on your menu can resonate strongly with diners who prioritize buying local and supporting domestic producers.
A Trusted Partner for Evolving Protein Needs
As expectations evolve, so does the opportunity to innovate. From responsible sourcing to global flavours and plant-based innovations, Maple Leaf Foods is helping foodservice operators rethink protein with products that are on-trend, operationally efficient, and trusted by today’s consumers.
Foodbuy members benefit from access to Maple Leaf Foods’ portfolio, along with strategic support to help bring these trends to life in kitchens across the country. Connect with your Foodbuy Account Manager to explore Maple Leaf Foods’ full lineup and discover new ways to meet customer demand in 2025 and beyond.
Foodbuy members can take advantage of our monthly promo on burgers and hot dogs running from July 1st – 31st,, 2025.