With a focus on enhancing productivity and optimising supplier relationships, Foodbuy’s innovative procurement solutions help streamline procurement operations, making them more efficient and cost-effective. This, in turn, paves the way for sustained growth and success in today’s dynamic business landscape for our Members. Foodbuy takes pride in partnering with top industry service providers, to help solve the business needs of our Members, simply and quickly, at the best price.

This month, we highlight one of our many Professional Services partners, Smooth Commerce. Smooth Commerce is a digital ordering, customer marketing and loyalty platform for restaurants.The platform looks to provide operators with a customised delivery solution to help combat 3rd party delivery fees.Owning the customer (and their data) is key for restaurants to be able to target, segment, and drive loyalty. 

How it all began

Established in 2013, Smooth Commerce offered a comprehensive platform that addressed a host of digital pain points, surpassing any other competitor in the market. 

Brian Deck, CEO of Smooth Commerce set out the vision, “A significant challenge faced by restaurants today is the high cost of marketplace ordering. Businesses pay up to 30 percent for each delivery order. At Smooth Commerce, we offer a far more cost-effective solution that can save operators tens of thousands of dollars monthly in delivery fees. Moreover, we assist them in effectively engaging their customers by having them on their own platform, fostering stronger customer relationships, increasing repeat visits, and boosting average spending.”

Their mission is to help businesses LIFT sales through increased customer frequency and larger basket size, SHIFT transactions to a more cost-effective platform, and THRIVE using data-driven insights to enhance customer experience and satisfaction.        

Embracing innovation and fostering collaboration is the company’s focus. Smooth looks to adapt its platform capabilities to meet the ever-changing demands of the restaurant industry.

Addressing a range of restaurant challenges

By providing personalized marketing and engagement tools, and loyalty built-in, Smooth Commerce puts Foodbuy Members back in control of their customers’ digital ordering experience. It can help to:

  • Reduce reliance on 3rd party delivery with direct mobile and web ordering solutions
  • Increase ordering efficiency and accuracy to save staff time
  • Taking back your customer’s data to help make better business decisions
  • Boost customer frequency with loyalty built-in
  • Segment and personalize your customer experience with marketing and engagement tools
  • Add delivery as a revenue channel with DaaS (delivery-as-a-service) integration
  • In-store scan to pay, collect offers and loyalty

Brian further adds, “We are recognized for our expertise in working with multi-unit restaurants and large venues. The platform has been in operation for more than 10 years now and integration with various service providers, including gift card and payment systems, coupled with our focus on delivering a tailored brand experience, ensures unparalleled customer engagement.”

With Foodbuy and Smooth Commerce as your partner, operators have profited and the numbers speak for themselves:

  • 288% increase in revenue off the platform
  • 13% increase in average basket size
  • 239% increase in active customers                  
  • 244% increase in average monthly orders
  • 2x purchase frequency

“Many businesses spend substantial amounts annually on delivery fees per location. By optimising these costs, we help them achieve greater financial efficiency. Simultaneously, our platform empowers restaurants to cultivate long-term customer satisfaction, improve retention rates, and enhance basket sizes,” shares Brian.

By leveraging advanced technologies and data-driven strategies, Foodbuy supports its Members to gain a competitive edge in their industries. Our tailored solutions cater to the specific needs of each Member, providing them with greater control, transparency, and flexibility in their procurement journey. With Foodbuy on your side, you can find solutions to every challenge you face.

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