Fairlee®: The Beverage Partner for Foodservice Operators

With over 100 years of history in the food and beverage industry, Lassonde has built a reputation for quality, innovation, and commitment to its partners. At Lassonde Food Service, they leverage their expertise to provide unique beverage and fruit-based snack solutions tailored to the evolving needs of industry professionals.

They believe that success begins with collaboration, and Fairlee® is the foundation of that success—offering the basics you can count on to inspire, create, and elevate your beverage menu. Founded in 1918, Lassonde has evolved into a trusted name in the food and beverage sector.

The company has consistently prioritized quality, sourcing the finest ingredients to craft juices and beverages that meet consumer expectations. Whether offering juices, nectars, or innovative plant-based options, Lassonde ensures that hotels and restaurants have access to premium products that enhance their menus.

Explore Fairlee® to Feed Your Creativity

Fairlee® is Lassonde’s flagship brand designed specifically for foodservice professionals. Whether you run a restaurant, bar, café, hotel, casino, catering business, or even a summer camp, Fairlee® provides versatile, high-quality beverage solutions that inspire creativity and drive profitability.

Fairlee® isn’t just about beverages—it’s about elevating the experience for customers and maximizing value for foodservice operators. Whether you’re crafting a signature cocktail or a simple yet delicious fruit juice, Fairlee® delivers bold flavours and endless possibilities – basics you can count on.

Why Choose Fairlee®?

• Versatile Applications – Perfect for cocktails, mocktails, smoothies, lemonades, and refreshing specialty drinks.
• Cost-Effective and Profitable – Delivers an excellent profit margin while maintaining premium quality.
• Prepared in Canada – Produced using carefully selected ingredients.

Fairlee® provides a diverse range of beverage solutions tailored to foodservice needs from frozen cocktail and smoothie bases to Ceasar mixes to ready to serve juices.

Beverage Trends & Market Insights

As consumer preferences evolve, foodservice operators must stay ahead of trends:

• The rise of non-alcoholic cocktails – Growing demand for sophisticated mocktails.
• Indulgence and treats – Consumers are looking for unique, flavourful drinks.
• Refreshing beverages – Lemonades, iced teas, and fruit-based drinks are gaining popularity.

Making Life Easier for Customers

Fairlee® launched its new 7+1 concentrates for foodservice in February 2025. Adding 7 L of water to 1 L of Fairlee® concentrate makes up 8 L of ready-to-drink. Perfect for cold beverage dispensers, pitchers, or mixology, this economical solution is easy to use and store.

Available in 4 refreshing flavours:

• Lemonade
• Iced Tea
• Peach
• Tropical Passion

“Fairlee® concentrates are a smart choice for foodservice operators looking to refresh their beverage stations while boosting profitability. With versatile applications, premium quality, and an easy-to-use format, they offer a cost-effective way to elevate drink menus and meet growing consumer preferences.”
— [Claudie Mailloux], [Food Service Marketing Director]

Check how you can refresh your beverage station with Fairlee® concentrates: https://lassondefoodservice.ca/Fairlee®-concentrates-7-1/

With Fairlee® foodservice operators have the tools they need to mix creativity, quality, and profitability—ensuring every beverage service is a refreshing success.

Foodbuy is pleased to offer this new product to our members with a $5 rebate per case from May 1st – May 31st, 2025. Try other great items from Fairlee® through Foodbuy’s Lassonde member program. For more information, please reach out to your account manager.